‘In the future the emotion will be the medium, and hopefully that will bring a more human world’.
Bachelor of Business Administration and Management and MBA from ESADE, where he has been professor of ‘Old creativity to the new economy’, currently gives lectures and courses in the master Branded Content in communication and advertising Elisava School of Design, attached to the Universitat Pompeu Fabra. In his long career in the world of advertising and communications, worked as a copywriter and creative director at some of the most recognized agencies in Spain, as Bassat Ogilvy & Mather, Saatchi & Saatchi, Euro RSCG or SCPF. Since 2006 he has been a regular face on television, reaching great popularity thanks to ‘Operation Triumph’ in Telecinco. In radio was commentator with Luis del Olmo in ‘Protagonistas’ and Julia Otero weekly contributor on Onda Cero, and newspaper columnist for ADN. His first book, ‘The negative thinking’, went into the top 10 nonfiction best sellers in 2008 and reached the 15 editions. The second book, ‘Negative sentiment’ (2009) is on the fifth, as his first novel, ‘Let death be with you’ (2011). Founding partner and executive creative director of the agency Aftershare.tv and of 60dB, television producer associated with Mediaset Group.