‘The change, or the seed of change, has already happened’.
Economist, filmmaker and media expert, and not necessarily in that order, has spent 15 years pushing the helm of the industry so it can overcome its own iceberg, digital. He started as head of the publishing organization and then collaborate RBA as an expert consultant with major media groups in newspapers, books, magazines, television and media agencies. As a member of Accenture’s executive team has worked with CTE (Catalan Broadcasting Corporation), Spanish Public Television, Antena 3, Godo Group and Planeta Group, among many others, undertaking strategic plans aimed at business transformation, monetization of their content and sustainability of operations. He has led the development of the reference book ‘The role of public television in Spain’, published in 2012 and intends to be the road map of the public state television. Actively participates in conferences as an industry expert both in Spain and Portugal, and he combines advisory work with his love for cinema: writer, producer and director of several short film format of 16 and 35 mm, is now about to release his first feature in digital format.