09/07/2012

Democracy, freedom and marketing

Noam Chomsky is an American linguist, philosopher and activist. Professor Emeritus of Linguistics at the MIT (Massachusetts Institute of Technology), he is considered one of the leading figures in this field thanks to his work on linguistic theory and cognitive science, as the Chomsky Hierarchy. Doctor Honoris Causa by the Universidad Nacional de Colombia, Universidad de la Frontera de Chile and the Universidad Autónoma de México, The New York Times once defined him as ‘one of the most important contemporary thinkers’.

But perhaps the most popular aspect of Chomsky is his strongly committment to politics that began in the years of the Vietnam War and led him to join the union IWW / Industrial Workers of the World. His activism is characterized by a strong criticism of contemporary capitalism, the United States’ and Israel foreign policy and the manipulation of the population by the economic elites and governments.

One of its main intellectual contributions in the field of politics has been the analysis of the media and biased approaches, or even cheating, that he perceives behind his supposed neutrality. This is a work of disinformation that has inspired many other authors and has been reflected in works like the essay ‘Manufacturing Consent: The Political Economy of the Mass Media’, written in 1988 in collaboration with the economist and professor at the University of Pennsylvania, Edward S. Herman.

This video questions whether members of a democratic society, bombed with marketing techniques, may be able to choose freely.